NO PURCHASE NECESSARY TO ENTER OR WIN. Message and data rates may apply. Open only to legal residents of any of the 50 US states or DC, 18 or older (19 in AL or NE). Void where prohibited. Sweepstakes begins at 12:00:00 pm Central Time (“CT”) on 8/15/11 and ends at 11:59:59 pm CT on 9/30/11. Subject to full Official Rules available at www.BeAHomeGameHero.com. Sponsors: Frito-Lay, Inc., 7701 Legacy Drive, Plano, Texas 75024-4099 and Pepsi-Cola Company, 700 Anderson Hill Road, Purchase, New York 10577. The NFL Entities (as defined in the Official Rules) have not offered or sponsored this sweepstakes in any way. © 2011 Frito-Lay North America, Inc. © 2011 NFL Properties LLC. All NFL-related trademarks are trademarks of the National Football League.

Frito-Lay/Pepsi® “Ultimate Family Fan Room” Sweepstakes Prizes



One(1) Prize -- The “Ultimate Family Fan”* room consisting of:
  • Two (2) Flat Screen 3-d HD TV’s.
  • One (1) Home Theater System consisting of a Blue-ray disc/DVD player, front, surround, and center-channel speakers, subwoofer, composite video cable, ASC microphone, and a wireless rear speaker module.
  • Four (4) Theater-style Recliner Chairs.
  • One (1) $1,000 Gift Certificate to NFLShop.com (subject to terms and conditions as set by issuer).
  • PepsiCo snacks and beverages (valued at $200 in product coupons).
* Installation and set up of prize items is solely winner’s responsibility. Winner must accept prize as stated by Sponsors or prize will be forfeited and awarded to an alternate winner. Approximate Retail Value (“ARV”): $7,700.00. Any difference between stated value and actual value will not be awarded.
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Frito-Lay/Pepsi® “Ultimate Family Fan Room” Sweepstakes Official Rules

THIS SWEEPSTAKES IS INTENDED FOR PLAY IN THE UNITED STATES ONLY AND WILL BE GOVERNED BY U.S. LAW. DO NOT ENTER UNLESS YOU ARE ELIGIBLE AND LOCATED IN THE UNITED STATES OR DISTRICT OF COLUMBIA AT THE TIME OF PARTICIPATION.

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE THE CHANCE OF WINNING. VOID WHERE PROHIBITED. BY PARTICIPATING IN THE FRITO-LAY/PEPSI® “ULTIMATE FAMILY FAN ROOM” SWEEPSTAKES (“SWEEPSTAKES”), PARTICIPANT AGREES TO BE BOUND BY THESE OFFICIAL RULES AND THE DECISIONS OF THE JUDGES, WHICH SHALL BE FINAL IN ALL RESPECTS.

BY PARTICIPATING IN THIS SWEEPSTAKES, YOU AGREE THAT THE PERSONAL INFORMATION COLLECTED FROM YOU IN CONNECTION WITH THIS SWEEPSTAKES MAY BE SHARED WITH BOTH GAME SPONSORS -- FRITO-LAY, INC. AND PEPSI-COLA COMPANY (COLLECTIVELY "SPONSORS"). FRITO LAY'S USE OF YOUR PERSONAL INFORMATION IS SUBJECT TO THE FRITO-LAY PRIVACY POLICY, LOCATED AT http://www.fritolay.com/privacy-policy.html. PEPSI'S USE OF YOUR PERSONAL INFORMATION IS SUBJECT TO PEPSI-COLA COMPANY'S PRIVACY STATEMENT LOCATED AT http://www.pepsi.com/privacypolicy.php.


  1. ELIGIBILITY: The Sweepstakes is open only to individuals who are legal U.S. residents of one of the 50 United States or the District of Columbia and are 18 years of age or older (19 in AL and NE) at the time of entry. The following persons are not eligible to participate: Employees, contractors, directors, and officers of Frito-Lay, Inc. and Pepsi-Cola Company, Pepsi-Cola Company's bottlers and each of their respective parents, subsidiaries and affiliated companies, distributors, Web design, advertising, fulfillment, judging and promotion agencies involved in the administration, development, fulfillment and execution of this Sweepstakes (collectively, “Promotion Parties”), the NFL Entities (as defined below), and the immediate family members (spouse, parent, child, sibling, grandparent, and/or “step”) of each and those living in their same households (those persons whether related or not who live in the same residence for at least three months during the twelve-month period preceding the start date of the Sweepstakes).

  2. SWEEPSTAKES PERIOD: Sweepstakes begins at 12:00:00 p.m. (noon) Central Time (“CT”) on August 15, 2011 and ends at 11:59:59 p.m. CT on September 30, 2011 (“Sweepstakes Period”).

  3. TWO WAYS TO ENTER: (a) TEXT MESSAGE: Use your mobile phone to text “GAMEDAY” to short code 699376 and you will be automatically entered into the Sweepstakes. Participants must have a mobile phone with text messaging capabilities to enter by text message and may incur a standard text message charge from their wireless service provider for each message sent and received. Check with your wireless service provider for details on these and any other applicable charges. Message and data rates may apply. Participants are solely responsible for any such wireless charges. Not all wireless carriers participate. By entering this sweepstakes via text messaging the entrant is consenting to receive text and phone messages regarding the Sweepstakes. Text message entries will be deemed to have been submitted by the registered owner of the wireless number used to enter. (b) INTERNET: Visit www.BeAHomeGameHero.com (“Web Site”), during the Sweepstakes Period, and follow the on-screen instructions to properly complete and submit an online entry. The time clock of the Sweepstakes administrator is the official clock for this Sweepstakes. In the event of an identity dispute regarding an online entrant, entry will be considered made by the registered owner of the email address used for the online entry. Entrants entering online must have a valid email address. Limit one (1) entry per day per person/email address/mobile phone number, regardless of entry method. A “day” is defined as a twenty-four (24) hour time period beginning at 12:00:00 a.m. CT and ending at the following 11:59:59 p.m. CT.

  4. DRAWING: Winner will be selected in a random drawing to be held on or about October 4, 2011 from among all eligible entries received by an independent judging organization, whose decisions shall be final in all matters relating to this Sweepstakes. Odds of winning depend upon the number of eligible entries received.

  5. PRIZE DETAILS: Prize (1): Two (2) Flat Screen 3-d HD TVs; one (1) Home Theater System consisting of a Blue-ray disc/DVD player, front, surround, and center-channel speakers, subwoofer, composite video cable, ASC microphone, and a wireless rear speaker module; four (4) Theater-style Recliner Chairs; one (1) $1,000 Gift Certificate to NFLShop.com (subject to terms and conditions as set by issuer); and PepsiCo snacks and beverages (valued at $200 in product coupons). Installation and set up of prize items is solely winner's responsibility. Winner must accept prize as stated by Sponsors or prize will be forfeited and awarded to an alternate winner. Approximate Retail Value (“ARV”): $7,700.00. Any difference between stated value and actual value will not be awarded.

  6. LIMITATIONS OF LIABILITY AND RELEASE: No liability or responsibility is assumed by Sponsors, Promotion Parties or the NFL Entities (as defined below) resulting from entrant's participation in or attempt to participate in the Sweepstakes or ability or inability to upload or download any information in connection with the Sweepstakes. No responsibility or liability is assumed by the Sponsors, Promotion Parties or the NFL Entities (as defined below) for technical problems or technical malfunction arising in connection with any of the following occurrences which may affect the operation of the Sweepstakes: Hardware or software errors; faulty computer, telephone, cable, satellite, network, electronic or Internet connectivity or other online or network communication problems; errors or limitations of any Internet providers, servers, hosts or other providers; garbled, jumbled or faulty data transmissions; failure of any online transmissions to be sent or received; lost, late, delayed or intercepted transmissions; inaccessibility of the Web Site in whole or in part for any reason; traffic congestion on the Internet or Web Site; unauthorized human or non-human intervention of the operation of the Sweepstakes, including without limitation, unauthorized tampering, hacking, theft, virus, bugs, or worms; or destruction of any aspect of the Sweepstakes, or loss, miscount, misdirection, inaccessibility or unavailability of an email account used in connection with the Sweepstakes. Sponsors are not responsible for any typographical errors in the announcement of prizes or these Official Rules, or any inaccurate or incorrect data contained on the Web Site. Use of Web Site is at user’s own risk. Sponsors, Promotion Parties or the NFL Entities (as defined below) are not responsible for any personal injury or property damage or losses of any kind which may be sustained to user's or any other person's computer and/or phone equipment resulting from participation in the Sweepstakes.

  7. WINNER NOTIFICATION: Winner will notified by text, phone, mail and/or email. If a randomly selected winner participated via text message, he/she will be required to respond to a phone call or text message within seventy-two (72) hours in order for the independent judging agency to capture winner’s name and address or prize will be forfeited and awarded to an alternate winner. Sponsors are not responsible for suspended or discontinued wireless service which may result in a potential winner not receiving initial prize notification. A prize won by an eligible participant who is a minor in his or her state of residence may be awarded to a minor’s parent or legal guardian. Winner (or winner's parent/legal guardian if winner is a minor in the state of his/her residence) will be required to complete, sign and return an Affidavit of Eligibility/Liability Release, and, where lawful, Publicity Release within ten (10) days of prize notification. Sponsors are not responsible for any change in entrant's mailing address, email, and/or telephone number. If attempted notification is returned as undeliverable, if any required documents are not returned within the required number of days, if winner cannot be verified, or if winner is otherwise unable to accept the prize as stated, prize will be forfeited and may be awarded to an alternate winner. If a prize, or any portion thereof, cannot be awarded for any reason, Sponsors reserve the right to substitute prize with another prize of equal or greater value.

  8. RELEASE OF LIABILITY: By participating in the Sweepstakes, entrants (and their parent(s)/legal guardian(s) if entrants are minors) release Sponsors, Promotion Parties and the NFL Entities (as defined below) from any and all claims, damages or liabilities arising from or relating to such entrant's participation in the Sweepstakes. By accepting a prize, recipient (and recipient’s parent or legal guardian if recipient is a minor) (a) agrees that the Sponsors, Promotion Parties and the NFL Entities (as defined below) will have no liability whatsoever for, and shall be held harmless by winner against, any liability for injuries, losses or damages of any kind to persons or property resulting in whole or in part, directly or indirectly, from participation in the Sweepstakes; from acceptance, possession, misuse or use of prize and (b) grants (and agrees to confirm grant in writing promptly upon request) to Sponsors and those acting under Sponsors’ authority, the right to the use of his/her name, photograph, likeness, voice, image, statements and biographical information, at any time or times, for advertising, trade, publicity and promotional purposes in any media now known or hereafter discovered, worldwide, including the World Wide Web without review, notification or approval, and additional compensation, unless prohibited by law. Sponsors are not liable in the event that any portion of the Sweepstakes or prize is canceled due to weather, fire, strike, acts of war or terrorism, or any other condition beyond their control (a “Force Majeure Event”).

  9. GENERAL CONDITIONS: Winner is solely responsible for any taxes on the prize, and will receive an IRS Form 1099 for the ARV of the prize. No cash equivalent or substitution of prize is offered, except at the sole discretion of the Sponsors. No transfer of prize is permitted. Unclaimed prize will not be awarded. If the prize, or any portion thereof, cannot be awarded for any reason, Sponsors reserve the right to substitute prize with another prize of equal or greater value. If for any reason the Sweepstakes is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Sweepstakes, Sponsors reserve the right, at its sole discretion, to disqualify any individual who is responsible or who tampers with the entry process, and to cancel, modify or terminate the Sweepstakes. In the event of cancellation, Sponsors will randomly award the prize from among all eligible, non-suspect entries received prior to cancellation. This Sweepstakes is offered only in the United States and is governed by the laws of the state of Texas, and all claims must be resolved in the federal or state courts located in Collin or Dallas counties, Texas.

    LEGAL WARNING: ANY ATTEMPT BY AN INDIVIDUAL, WHETHER OR NOT AN ENTRANT, TO DELIBERATELY DAMAGE, DESTROY, TAMPER OR VANDALIZE THIS WEB SITE OR INTERFERE WITH THE OPERATION OF THE SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND THE SPONSORS RESERVE THE RIGHT TO SEEK DAMAGES AND DILGENTLY PURSUE ALL REMEDIES AGAINST ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.

  10. WINNER'S LIST: For the name of the winner, send a self-addressed, stamped envelope to be received by October 31, 2011 to: Frito-Lay/Pepsi® “Ultimate Family Fan Room” Sweepstakes Winner's List, PO Box 750246, El Paso, TX 88575-0246.

  11. SPONSORS: Frito-Lay, Inc. 7701 Legacy Drive, Plano, TX 75024-4099 and Pepsi-Cola Company, 700 Anderson Hill Road, Purchase, New York 10577.
© 2011 Frito-Lay North America, Inc.

The National Football League, its member professional football clubs, NFL Ventures, Inc., NFL Properties LLC, NFL Enterprises LLC, NFL Productions LLC, and NFL International LLC and each of their respective subsidiaries, affiliates, shareholders, officers, directors, agents, representatives and employees (collectively, the “NFL Entities”) will have no liability or responsibility for any claim arising in connection with participation in this sweepstakes or any prize awarded. The NFL Entities have not offered or sponsored this sweepstakes in any way.

© 2011 NFL Properties LLC. All NFL-related trademarks are trademarks of the National Football League.

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